Welcome to part four of the series of the history of nail polish! :D
You can ealisy find part one, two and three in the Gallery under "Nail polish history" to the left.
Now we're at when it all happens! When the modern nail polish is born!
modern nail polish!
The catalyst for the coloured
nail lacquer we use today was the creation of high-gloss car paint in 1920.
A French makeup-artist by
the name of Michelle Manard had the ingenious idea of adapting these paints for
use on nails. She played around with the formula and developed a glossy
lacquer similar to the nail polish we use today.
Her employer, The Charles
Revson Company, saw what a goldmine she had going on and began working to
perfect the formula. The owners partnered with chemist named Charles Lachman
and, using Manard’s original idea, they created an opaque, non-streaking nail
polish based on pigments.
The revolution was to abandon staining the actual
nail, but instead to paint a hard-wearing enamel on top of it. Because their
nail varnish was created from hard-wearing chemicals rather than from herbs, it
had the advantage that it was easy to store and keep. As long as the bottle was
sealed and the solvent could not evaporate, the varnish was as good as the day
it was created.
In 1932, the company changed
its name to Revlon (they changed the S the in the middle to an L for the other
co-founder Lachman) and began selling the very first modern nail polish! It
was initially sold in hair and beauty salons, and was then marketed in department
stores and drug stores.
The first modern manicure
was known as the “moon manicure”. To achieve this look the cuticles were
cut, free edges filed into points, and polish was applied to the nail but not
to the moon and tip (see the ad below).
WOW! How do you like that? Nail polish was developed our of car paint?!?!
I guess we all laquer heads should thank the inventor of that car paint! ;)
Doesn't it make you angry though, that Revlon took all the credit for Michelle Manard's hard work??? She was "only" a woman and they were men... >:-(
Next time I will show you the nail polish trends from the 20's to modern time! It will be a feast for your eyes - and mind! ;)
So stay tuned! :)